Viber is moving forward now
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| Viber |
Compared to 2019, the use of Viber has increased in Bangladesh in the first half of 2020; Activation increased by 16 percent, group messaging increased by 21 percent and one-to-one messages increased by 25 percent. The number of messages sent to the group has also increased positively, to 48 percent. On the other hand, the amount of community views increased by 6 percent.
Similarly, the use of Viber has increased in the rest of the region, especially in communication between groups and communities. In the Asia-Pacific region, the number of messages sent between Viber groups has increased positively compared to 2019. Of these, Myanmar grew by 41 per cent, Nepal by 6 per cent, Sri Lanka by 91 per cent and Vietnam by 43 per cent. Similarly, community engagement has increased, with the number of community views doubling in most countries. Of this, Myanmar grew by 106 per cent and Sri Lanka and Nepal by 118 per cent and 195 per cent, respectively. Community engagement growth has also increased in the Philippines. Of these, the number of community viewers has increased 2.5 times and sending messages to the community has increased 2.8 times.
Viber has added a number of new features that will be useful to users in early 2020 to help users make a living and experience their improved apps. For example, the My Notes feature will help Viber users to create daily schedules as well as get things done in one place. Birthday reminders will appear on the user's home page; As a result, users will understand who is on their list who has celebrated their special day. The 'Disappearing Messages' feature allows users to set deadlines for sensitive text. On the other hand, GIF Creator will bring out the inner creativity of everyone by converting phone videos into GIFs through a simple process.
Covid 19 support activities and community engagement growth
The Viber Group has doubled the number of participants in the group call, considering people under house arrest due to the Kovid-19 global epidemic and avoiding face-to-face contact. As a result, up to 20 people can participate in group video and audio calls together. Viber has allowed users to respond to messages from communities, making online communication more vibrant. In response to the epidemic, UNICEF Bangladesh has launched a community in Viber to post regular tips on how to fight the epidemic.
Also, Viber has launched a special chatbot for the World Health Organization. The chatbot provides up-to-date and accurate information about the virus from the WHO's website, as well as answers to people's questions about coronavirus in the messaging app.
Top health organizations in the Asia-Pacific region have partnered with Viber to help send accurate information on global epidemics to widely used and trusted platforms. For example, information and communication technology in Bangladesh.
Important partnership
Viber also made a new and important partnership early in the year to provide people with reliable and life-saving information on the Covid-19 global pandemic and to keep everyone connected with others in accordance with the rules of physical distance at this time.
Three groups in Bangladesh have partnered with Viber to reach out to shoppers by creating their own community. Walton Refrigerators and Home Appliances have launched two separate communities, serving customers according to the needs of specific products. Marcel Refrigerators, a subsidiary of Walton, has also created a community. Bengal Beats launches its own community for its followers with their new and trendy memes, which is undoubtedly spreading joy among them in these difficult times.
Viber, a popular mobile game in the Philippines, has partnered with Mobile Legends: Bang Bang, which helps players in the popular game connect with their fans and earn in-game credit through their own Viber community and official sticker packs. ABS-CBN, one of the largest media companies in the Philippines, has increased its presence in Viber. Has set up their own community and unveiled Capamilia stickers for their supporters in the Philippines and around the world.
In Myanmar, Viber has a significant partnership with Mittel, the country's third-largest telecommunications company. As a result of this partnership, MyTel users will be able to download updated versions of Viber without any data charges. As a result, users will be able to use the Burmese Converter feature, which will allow them to automatically convert Jagi fonts to Unicode and Unicode to Jagi fonts.
More than 10 of Nepal's top banks have launched banking bots in partnership with Viber, allowing customers to receive balance checks, financial reports and top-up mobile services. Two important companies in Nepal have launched their own Viber community this year. These are Nepal's largest e-wallet platforms Isaiah and UN Women Nepal (the company has also launched their own sticker packs).
Sri Lanka's largest supermarket chain Cargill Foods City has already launched an e-commerce bot. National Lottery Sri Lanka has also launched their own Viber bot and community. People's Bank has launched a special bot and sticker pack for Women's Day. NewsFirst, Sri Lanka's only media company that operates three channels in different languages (Sinhala / Tamil / English), has created bots, sticker packs and communities this year.
Business severance with Facebook
The decision to sever all business relationships with Facebook was one of the most important decisions for Viber in the first half of this year, as Facebook continued to leverage user data for profit. Viber, along with other big organizations in consumer protection, took a stand against Facebook. Considering the most important issue for the protection of the customers, this messaging app immediately suspends all their advertisements on the Facebook network platform. Viber also removes Facebook Connect and Gifi features from their own apps.
"Bangladesh's market and Bangladesh's customers are very important to us," said Anna Zamenskaya, chief growth officer at Rakuten Viber. Over the years we have noticed how the people of Bangladesh have adopted Viber as their preferred communication platform. The steady growth of Viber in Bangladesh and the Asia-Pacific region proves that despite the rules of social distance, people have been able to keep in touch with each other by prioritizing safety and convenience. ' Assisted in empowerment in the current context. With the help of smartphones and Viber apps, users can communicate with family and friends, earn money, enjoy online entertainment, get news and get work done by ensuring security from home. '
The rest of this year, as well as the future, will have a long-term impact on the global epidemic. In such a scenario, the growth in the first half of the year has made Viber committed to making every effort to make the easy and convenient use of the messaging app in the lives of its customers.
"We dream of making Viber an important app in your life, which will help you achieve more," said Zamenskaya. At the same time, it will ensure a communication solution within reach. '
